I’ve seen articles like this one from Dan Frommer at SplatF come and go for at least five years. They all toss out a bunch of great ideas for services that Apple and TV providers could offer, or different ways existing services could be packaged or changed.
But I have yet to see a piece that tackles the real question: why would all these great service and product ideas require Apple to produce a full HDTV set instead of the very capable $99 box it sells right now?
