Kanye West just launched a WhoIs domain lookup tool and called it “the Facebook of websites.” This is not a drill.
A little context might be in order: back in January, West let loose on Twitter a rather tall plan to basically hire anyone who comes within a stone’s throw of doing something marginally creative to build a company that does… something, and I guess WhoDat.biz is its first something. From Stuart Dredge’s coverage at The Guardian, quoting West:
“I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist, doctors, scientist,teachers…”
He continued: “DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford. I want to put creatives in a room together with like minds that are all waaaay doper than me. We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel.”
What could possibly go wrong.