“Having thought about these [corporate future-vision movies] and watched scads of them while I researched my story, I’ve emerged from the experience a pretty cynical guy. And Google’s video makes me less excited about Project Glass than I was when it was a mysterious rumor. After all, nobody releases these movies about products that are very nearly here.”
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Bad News: Google is Doing the Corporate Future-Vision Video Thing | TIME.com
Harry McCracken calls the Google Glass video for what it is—hot air—and highlights a number of companies that have made similar videos over the last 70 years and never delivered. He also links this Nokia video that shows off the same thing two years ago.
Who knows. Maybe Nokia’s just been playing its cards close to its chest all this time.
I said it last October when Microsoft released a similar vaporware spec pitch for Minority Report 2, and I’ll say it again:
Anyone can create a sci-fi promo video with futuristic interfaces and an uplifting soundtrack. Few can actually turn sci-fi into reality.
