And then you’ll get to the magic [of Facebook’s ad-creation tool]: Facebook’s targeting page. Here, you can narrow your ad’s target by an incredible basket of options. Location, age, gender, precise interests (as volunteered!), Facebook connections, sexual orientation, relationship status, languages, education and specific workplaces.
So if you want to reach the 100 people on Facebook who live in California, are between 18 and 36 years old, like “space” and work at Apple or Google, you can.
Honestly, I love that Facebook is able to do this, and the tool is harnessing (anonymously) the data users willingly share. Maybe it’s just the 21st century talking, but I don’t see a problem with this; I actually admire it. I’ve run a couple of Facebook advertising campaigns, and this tool is a pleasure to use. No wonder Google is spooked.