People familiar with Apple’s plans tell me that when its new iOS 6 software becomes widely available this fall, podcasts will have their own app, where users will be able to discover, download and play them on mobile devices. Users who access iTunes via laptop and desktop machines will still find them in that version of iTunes, though.
If this comes to light, it could be a pretty big deal. I’d love to see the podcasting industry get to take the next step and get more support from the mainstream, including more ways to actually make money and license mainstream content. Of course, this means a lot of podcast apps might get Sherlocked.