When you think about it, we’ve heard quite a bit from Apple in 2013:
- 128GB iPad, January – a rather significant storage increase quietly released without an event (thanks Hedwig Guerra)
- retina MacBook Pro update, February - a typical spec bump of Apple’s pro notebooks
- AirPort Extreme, Time Capsule, June - a major reengineering of some of the best damn networking hardware I’ve ever used
- iOS 7, June – a massive pixel-to-bit rewrite of Apple’s most important OS
- OS X 10.9 Mavericks, June – a solid update that will bring some of Apple’s key initiatives to OS X and add a lot of power-user requests
- Mac Pro, June – a massive reengineering of a product some believed was not long for this world
- MacBook Air, June – a massive leap in battery life of up to 15 hours
- Logic Pro X, July- a major upgrade to a key professional app and, finally, a quiet answer to the question of whether Apple might support paid upgrades for software
- A great update to the iTunes Store affiliate program, August
The only thing we actually haven’t heard much about is major new iOS hardware, but even that shouldn’t be as odd as some of us led ourselves to believe. In 2007, Apple started releasing a single iOS device just once a year. 2010 was the first year Apple added a second iOS device to the cycle with a spring release, and 2012 was the first and hitherto only year we saw two updates for the same iOS device in a single year—iPad 3 in spring, then iPad 4 in fall with the release of iPhone 5 and iPad mini. Still, those updates were spread between just two events.
In other words, Apple’s been pretty busy in 2013, and the lack of a spring iOS event is about the only abnormal thing this year, though the normalcy of that is debatable. Apple’s spring iOS event is just three years old and, as you might recall, the company is known in part for shredding the notion of ‘normal’ with prejudice.
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