Macworld | Starbucks network switch has begun

Filed Under (Business, Internet) by David Chartier on 16-04-2008

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Macworld says AT&T has begun taking over Starbucks WiFi hotspots from T-Mobile. Straight out the gate, AT&T is already doing a bunch of interesting things with the service:

For those who aren’t in AT&T’s thrall already, you can get up to two hours of consecutive free access every day by putting value on a Starbucks stored-value card, and either using it or adding funds to its balance at least every 30 days.

Smart way to add another benefit to those recently refreshed Starbucks Cards.

I’ve been a T-Mobile Hotspot customer for years as I’ve always needed a place to do work and school stuff away from home, and I’ve always thought T-Mobile’s overall handling of the service was pretty pathetic. Never any real promotions, and never a change from the ridiculous prices of $30/month with a one-year contract, $20/month if you’re a T-Mobile wireless customer or Starbucks employee, or a whopping $40 month-to-month.

If you need more than two daily hours, service is $20 a month (I believe without a contract) for non-AT&T broadband customers, or free if you have at least 1.5MB DSL/broadband service as a home customer.

Great move all around. Two hours is a generous offering for the casual user, and $20/month is definitely reasonable for people like me who spend a little more time than the normal customer actually sitting down in a Starbucks to do work.

I, for one, welcome our new Starbucks AT&T hotspot overlords.

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