It isn’t about sharing or consumer’s supposed thirst for wild new business models. The problem boils down to the fact that, given the chance, most people‚Äîor in this case specifically, more than 80 percent of them‚Äîsimply will take what they want without paying for it. Reznor charged nothing more than five fucking dollars‚Äîfive‚Äîfor this album, and just 18 percent of the people who downloaded it could be bothered to pay for it. Says Reznor:
“I’m not sure what I was expecting, but that percentage‚Äîprimarily from fans‚Äîseems disheartening.” [From Ars Technica: Will fans pay? Reznor opens books on ‚ÄòNet music experiment]
The innovative new stuff that some artists like Radiohead are trying is wonderful and all, but these incredibly unique situations don’t mean shit to real world applications or trying to make money‚Äîlet alone a living‚Äîas a musician. Sure, Radiohead was able to make “more money than every other Radiohead album combined” from its In Rainbows experiment, but I dare any indie band who has even 1/100th the popularity of Radiohead to try the same experiment and come out with enough revenue to even pay for the food eaten during their time in the studio. Never mind money to pay for studio time (whether it’s a real studio or something home-brewed), instruments, rent, clothing… y’know, even just basic necessities.
For better or worse, Radiohead was only able to make a lot of money due to the popularity they’ve garnered after all the marketing and promotion that the labels did for them. Let’s also not forget all the free press they got from simply embarking on the experiment in the first place. How much press will the next mainstream band to do the same thing get? The one after that? Will the news vans show up when Billy’s Little Band from Nowhere, NE tries the smae thing?
The fact that Radiohead isn’t speaking about its numbers only leaves us with the statistics from Trent Reznor’s similar experiment, and I’ll bet real money Radiohead’s numbers were more or less the same. At least in the same ballpark.
People are jackasses, and they just want stuff for free. Piracy isn’t about some wild new business model or revolutionary social frontier. It’s about people who don’t give a shit and don’t want to pay for anything.
Period.
I would genuinely love to see what would happen if these same people’s paychecks were to start getting pirated. Hell, most of these people are probably the same ones to get their panties in a bunch when they see how much their government takes out for taxes.
Reznor’s right; this is a genuinely saddening problem, and one that isn’t likely to disappear anytime soon. Not while people are able to steal anonymously and continue not giving a shit without any repercussions.