Like an unwatched kid in a candy store
Filed Under (Apple, Culture, Personal) by David Chartier on 12-01-2008
Tagged Under : Apple, expectations, John Siracusa, keynotes, Personal, rumors
I can’t say I agree with John Siracusa’s conclusion that it’s Apple’s fault for not delivering earth-shattering keynotes at every single Macworld and WWDC event. Anyone who’s pumped themselves way up before a keynote by reading every scrap of rumor and speculation only has themselves to curse if the actual announcements come across as a let down. Apple isn’t to blame for artificially inflating our expectations, we are.
Continuing down this path of reasoning, there is certainly another argument to be made that sites like MacRumors, AppleInsider, and anyone who covers their reports could also be partly blamed for not exercising caution and reason before publishing. But that’s a road I don’t have time to travel this morning. Sure I cover my fair share of the rumor stuff, but even then I’m using some internal filters and always disclaimer it with a bit of reason and a warning that patents and “anonymous sources” don’t always add up to what we hope. In fact, I don’t have any hard numbers on me right now, but I’m willing to bet that, more often than not, patents and anonymous sources turn out to be nothing more than hot air and wishful writing (note the omission of “thinking” from that phrase).
When we were kids, our desires for gifts at the applicable times of the year could easily spiral far beyond the realms of reason, what our parents could afford, and what was proper for a child to receive as a gift in the first place. Puppies, ponies, lego sets, that hot new video game console, a trip to Disney World. Was it our fault we went nuts with the wishlists? No. We were freaking kids, and we didn’t understand anything about how anything worked.
But we aren’t kids anymore. We’re adults or, at the least, teenagers (anyone younger shouldn’t be pining over Apple rumor sites all day. They should be outside playing and being a kid). Hopefully, we’ve all picked up reasoning skills along our journey through life, and I think it’s about high time the Apple enthusiast community starts using some of them. Apple’s a great company that does some wonderful things, but I think anyone who consistently finds themselves disappointed that Apple keynotes didn’t fulfill the outlandish rumor site wishlists needs to back away from the keyboard. Maybe reorganize some of these sites into a “Fiction” bookmark folder to serve as a reminder of what’s really going on here.
Maybe Siracusa’s right that “a keynote to end all keynotes and begin them anew” is coming, but I’m not holding my breath. It isn’t exactly a “don’t pay attention to anything so every keynote is a surprise” approach, but at some point I think we need to stop running around and grabbing everything we see in the candy story of Apple rumors and speculation. Not every keynote is going to blow our minds, in the same way that not every episode of your favorite TV drama will knock your socks off either. It just isn’t a practical expectation to have.



