Free Trials and Tire Kickers – Marco.org
The “App Store needs free trials/paid upgrades/higher prices” discussion is going around again, and I think that’s a good thing. Apple has been pitching third-party apps as a headline feature of the iPhone and iPad practically since the first day of the store’s debut in in June 2008. But in terms of fixing the problems of longterm sustainability for developers and usability for customers, it hasn’t improved a thing in nearly five years.
Marco isn’t sure that adding free trials to the App Store and pushing prices up into desktop ranges like $30 and more is the solution, and I agree. After all, most mobile software is, by definition, a streamlined experience that doesn’t offer as much of the power or flexibility of desktop OSes.
But I wonder if paid upgrades could be the key to balancing the equation. Some regular 99¢ apps could bump their prices up to $2-4, then charge 99¢ later when the major 3.0 update lands. Heck, 99¢ apps could charge 99¢ again months or a year down the road. Customers can continue paying the extremely low prices that fuel the massive App Store economic boom, and developers get a realistic way of creating sustainable apps instead of throwaway, gimmicky, empty App Store calories.
