Free Trials and Tire Kickers – Marco.org

The “App Store needs free trials/paid upgrades/higher prices” discussion is going around again, and I think that’s a good thing. Apple has been pitching third-party apps as a headline feature of the iPhone and iPad practically since the first day of the store’s debut in in June 2008. But in terms of fixing the problems of longterm sustainability for developers and usability for customers, it hasn’t improved a thing in nearly five years.

Marco isn’t sure that adding free trials to the App Store and pushing prices up into desktop ranges like $30 and more is the solution, and I agree. After all, most mobile software is, by definition, a streamlined experience that doesn’t offer as much of the power or flexibility of desktop OSes.

But I wonder if paid upgrades could be the key to balancing the equation. Some regular 99¢ apps could bump their prices up to $2-4, then charge 99¢ later when the major 3.0 update lands. Heck, 99¢ apps could charge 99¢ again months or a year down the road. Customers can continue paying the extremely low prices  that fuel the massive App Store economic boom, and developers get a realistic way of creating sustainable apps instead of throwaway, gimmicky, empty App Store calories.

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Electronic Frontier Foundation – Who Has Your Back? 2013

When you use the Internet, you entrust your conversations, thoughts, experiences, locations, photos, and more to companies like Google, AT&T and Facebook. But what do these companies do when the government demands your private information? Do they stand with you? Do they let you know what’s going on?

 

In this annual report, the Electronic Frontier Foundation examined the policies of major Internet companies — including ISPs, email providers, cloud storage providers, location-based services, blogging platforms, and social networking sites — to assess whether they publicly commit to standing with users when the government seeks access to user data. The purpose of this report is to incentivize companies to be transparent about how data flows to the government and encourage them to take a stand for user privacy whenever it is possible to do so.

I’m surprised to see Apple and Amazon among the worst ranked (though AT&T and Verizon aren’t surprising). Twitter, LinkedIn, Google, and Dropbox go to bat most often. I’ve never seen this EFF report before, but I’m glad I have now.

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“End WWDC”

Daniel Jalkut with a tough thing to say, but probably the right thing: As the sheer number of Apple developers increases, the capacity of WWDC remains the same. The goals of the conference both for Apple and for developers are increasingly … Read more →

iMore: Swinging for the stars: On Apple’s hiring of Kevin Lynch

Rene Ritchie, insightful as always, on Apple’s contentious hire of a former Adobe Flash evangelists:

My guess is that Apple is willing to take risks in people the way they are in product. They often promote from within, but not always. In this case they took a risk, brought in new blood, and it didn’t work out. These recent missteps, in part, inform the reaction to Kevin Lynch. But only in part. Lynch is also undoubtedly more than the sum of a few Flash fiascos.

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