- Pre-iPad rumors just a few months before announcement peg it with a price of up to $999
- Outrage ensues because ‘Apple’ and ‘dollars’ are part of a conversation
- iPad debuts at $499 and goes on to become the bestselling PC in the industry
But, Google
- heavily hypes a prototype product over a year before market availability
- begins
asking people to do a ton of free social media marketinga contest just to win the right to preorder the product. The lucky winners will have to live in or fly to New York, San Francisco, or Los Angeles to place said preorders in person - bars press from participating
- Sets a “Google Glass Explorer Edition” price of $1,500
- experiences no outrage
Got it.
