Google creates ad for Glasses, a product that doesn’t exist

Google has taken a page from Microsoft’s book and started producing ads for products that don’t exist.

To be clear: augmented reality glasses sound really interesting. But I want to see how the glasses actually work, not a special effects pitch for Minority Report 2. This video is drumming up excitement over what is effectively vaporware. There is no guarantee that Google Glass will look or work anything like this—or that it will come to market at all, for that matter.

I have a couple of thoughts after watching this twice. I want to play with a pair, but:

  • I already feel weird using Siri (and its strict vocabulary requirements) in public, but at least in that situation I look like I’m talking to someone, anyone
  • I’m not a fan (yet?) of how Google Glass icons and menus appear dead-center over what I’m looking at and where I’m going. Seems like that’s just begging for a collision, and not the “fancy meeting you here!” kind

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