Traveling has gotten quite a bit less convenient over the past decade, especially if you’re packing gadgets. A few years ago, we started to see TSA-friendly laptop bags to help ease the hassle. The big trend now seems to be luggage-like bags, such as Incipio’s $129 Weekender Nylon Travel Bag, designed with your MacBook, iPad, and other gadgets in mind.
Future, a major UK publisher, is rethinking its print magazine layout and design by incorporating the
tablet iPad version at the core of the process.
As publishers extend their print titles to iPad, they can choose either to repurpose the paper originals, which can seem lazy and ill-suited to the touch screen, or to custom-produce interactive apps with a native interface in mind, which is expensive.
If he did that for Future’s 60+ titles, he would “bankrupt the company”, Future’s [editor-in-chief Mike Goldsmith] said. So, today, only three Future titles have the shiny iPad treatment.
But re-imagining today’s disparate print and tablet production workflows in lock-step from the start, making tablet requirements less of an extension, could cut costs. And that could make it feasible for publishers to out their entire portfolio as full iPad editions, as well as in their core printed form.
Tribune aims to offer the tablet for free, or at a highly subsidized price, to people who agree to sign up for extended subscriptions to one of its papers and possibly a wireless-data plan with a partner cellular carrier, said five people briefed on the project.
Good luck with that, Tribune Co. Jacqui Cheng figures this will end up like the Maylong tablet, and she’s probably not wrong.
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