The Brief: The Losing Proposition of Streaming Music

Greg Sandoval for The Verge writes that Spotify plans to ask labels for the rights to extend its free tier to mobile devices and make substantial cuts to the royalty fees it pays artists. It’s an expected, perhaps even necessary, move as it tries to build a business with a model that has yet to reach profitability, but it marks the latest in a worrying trend of music subscription services—a model that’s undoubtedly here to stay—going to great lengths to pay artists as little as possible.

This industry is terrible enough already without growing companies ruining it further. Spotify should be fighting to pay artists more, not less.

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